Misirli’s Christine Roberts discusses growing the team and looking forward to a packed year of anniversaries, new content launches and new range drops.
As we move through 2024, LicensingSource.net asks a selection of licensees across key categories how they are looking to make the most of the first quarter of the New Year despite the wider challenges that everyone is facing.
Today: Christine Roberts, head of licensing, Misirli.
“On the back of a challenging year, we are optimistic about the New Year and the opportunities ahead of us. 2023 was a year in which we grew our team, added to our licensing portfolio across nightwear, underwear and socks, with some exciting new brands, and continued to strengthen our retail distribution and relationships.
We are entering 2024 with a healthy order book with our evergreen licences and will start to see some of our recently signed licences launch from the first quarter.
This period will set the scene for the following months as we look to react and trade into SS24 and finalise our AW24 ranges. We are excited for a packed year of anniversaries, new content launches and new range drops across our portfolio of essentials.”
This feature originally appeared in the spring 2024 edition of Licensing Source Book. To read the full publication, click on this link.
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