Misirli’s Christine Roberts on mixing classic licences, new launches and festive favourites.
LicensingSource.net catches up with a selection of licensees across key categories to find out their summer successes and what they see as the highlights and challenges as we enter the ‘golden quarter’ of 2024.
Today: Christine Roberts, head of licensing, Misirli.
“This summer we have landed some strong in-store placement across key seasonal moments including Father’s Day gifting and have seen further growth within our licensed portfolio, with the acquisition of some exciting new licence signings – watch this space.
Moving into AW24 we continue to navigate the challenges we are all facing with rising costs, shipping times and the general cost of living, however we are confident that we are delivering one of our best ranges of nightwear, underwear and socks across our licensed portfolio, that will excite consumers – with a mix of classic licences, brand new launches and fun, festive favourites.”
This feature originally appeared in the autumn 2024 edition of Licensing Source Book. To read the full publication, click on this link.
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