HTI’s Michelle Dalziel on keeping up with the rapidly evolving world of licensing.
With 2020 now in full swing, many in the industry will be hoping to move on from the uncertainty that swirled throughout 2019.
Source catches up with a selection of licensees to ask them about their hopes and fears for 2020, from both a business and a personal point of view.
Today: Michelle, Dalziel, licensing and marketing manager, HTI
“The world of licensing is evolving rapidly, couple this with a world moving at speedy pace and the reality is we all need to be adaptable, changeable and flexible in order to survive. The mergers, the acquisitions, the disappearing retailers should all affect and change our mindsets in how we need to act in business.
With this in mind, our hopes as a licensee are simply that the brand owners and licensors will consider all these factors when it comes to relationships and the way they work with partners. In turn, our fears would be that they do not all learn to respect the current environment and truly how tough it is for the manufacturers and retailers.
It’s most certainly a personal hope of ours that licensors would perhaps start taking some tips from the owner driven businesses, it is a sink or swim environment and we at HTI plan to stay to stay above water for many more years to come.”
This feature originally appeared in the spring 2020 edition of Licensing Source Book. To read the full publication, click on this link.
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