Zog superfans at Warwick Castle will be able to slide into new adventures when the venue becomes the ‘Realm of Zog’ with the launch of the world’s first Zog Playland on 9 April, as well as the return of the Zog and the Quest for the Golden Star interactive trail.
Following the success of the character at Warwick Castle in 2021, the attraction is once again teaming with Magic Light Pictures for the new initiative.
The new land is inspired by the picture book Zog and the Flying Doctors, by author Julia Donaldson and illustrator Axel Scheffler, which also aired in 202o as an animated special produced by Magic Light Pictures, and combines sensory and physical play elements for children up to the age of 10, as well as accessible activities.
The new Playland will feature colourful dragons, dragon wing zip wires, crawl tunnels, rope swings, Princess Pearl’s Tower and dragon slides.
From interactive sand play, to build pretend fires, to keeping the Lion’s cave warm and shopping at the imaginative play market stall for young budding doctors, Zog Playland will offer plenty of opportunities for children to immerse themselves into the imaginative world they know from the popular book and film.
In addition, the popular Zog and the Quest for the Golden Star trail will also return with some updates for the new season. It will offer children the chance to meet some of the key characters from the story including Zog, Princess Pearl and Sir Gadabout.
Ultimate Zog fans can also boom the Zog Stay and Play package from 27 February. Guests can choose from woodland lodges to medieval glamping tents where they will find special Zog goodies and then enjoy an exclusive storytime with one of Warwick Castle’s brave knights or enchanting princesses.
I am delighted we are able to continue to develop our product for younger children, which means the Castle has something to offer all the family from preschool kids to grandparents,” commented Jamie Turner, head of marketing at Warwick Castle. “Zog has proven to be incredibly popular with our younger guests, is the perfect fit for Warwick Castle and we’re incredibly proud to become the realm of Zog for 2022 and beyond.”
Alex Sanson, brand manager at Magic Light Pictures, added: “Warwick Castle feels like the perfect setting for Zog, Princess Pearl and Sir Gadabout. Rolling grounds for him to run about in, turrets for him to soar between, not to mention all the creatures that Princess Pearl’s assistants will be able to heal – we can’t wait for families to explore the new Playland and be fully immersed in Zog’s Realm.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
