Warner Bros. Discovery has outlined a raft of celebratory content and future European opportunities for ‘Scoobtober’, the favourite month of the year for the Scooby-Doo franchise.
Scoobtober is the annual month-long extravaganza through the world of Scooby-Doo, bringing fans a wave of programming, products and events across all of Warner Bros. Discovery.
Originally launched in the US, it is now a firm fixture in the seasonal calendar with an ever growing list of activations that include spooky social clips and crossovers, 48-hour Watch Party live stream of content with links to exclusive Scooby product from partners such as Playmobil, Plastoys and Funko.
In line with the growth of Halloween in Europe, Scoobtober is gaining momentum in the EMEA region, led in 2023 by the strongest ever slate of Scooby-Doo content programming for the initiative in this market.
Kicking off the festivities, in the UK, a Scooby-takeover will run all month (1 October to 5 November) exclusively on Boomerang, with Scooby-Doo & Guess Who, Be Cool Scooby-Doo, What’s New Scooby-Doo, Scooby-Doo Mystery Inc airing all day 6am-9pm. Scooby-Doo movies will give a fright on weekends and across half-term at 9am and 2pm, plus fans will also be treated to a Scoobtober Watch & Win competition, airing exclusively on the Boomerang.
There will also be a month-long extravaganza in France across Boomerang, while Cartoonist joins the celebrations across Africa with specially curated Scooby-Doo episodes.
On Cartoon Network, Scoobtober will be celebrated across Middle East & North Africa (MENA) with Scooby-Doo filled programming block featuring What’s New Scooby-Doo, Be Cool Scooby-Doo, Scooby-Doo and Guess Who and lots more Scooby-Doo treats and movies, weekdays 5pm-8pm.
In Italy it is set for a spooktacular Halloween, with Scooby-Doo movies airing on 31st October from 2pm-7pm on Cartoon Network. A raft of other countries will also see Scooby-Doo content shared on HBO Max.
In addition, from 16 October, fans can celebrate Scoobtober in the metaverse on Roblox. For the first time, players can join Scooby and Shaggy on Cartoon Network Game On.
“Scooby-Doo creates a world of spooky fun for playful spirits of all ages and instils an appetite for mystery that sparks curiosity,” commented Julian Moon, head of global consumer products EMEA & Asia Pacific at Warner Bros. Discovery Global Consumer Products. “It is a brand that is synonymous with Halloween and an entry point into the world of mystery adventure and the classic whodunit.
“The team are now looking to capitalise on the fantastic Scoobtober content programming and stunts seen across broadcast and WB Kids YouTube channels to provide licensing and retail partners with a long-term cross-divisionally supported opportunity to leverage the Halloween season, the popularity of which has grown exponentially across Europe.”
Following huge success in the US, Warner Bros. Discovery Global Consumer Products is now encouraging and recruiting new and existing Scooby EMEA partners to celebrate all things Scoobtober 2024. Inspiration can be found from the global consumer products roll out which spans all categories and includes BlackMilk, BoxLunch, Funko, Random House and Coppel.
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