Warner Bros. Discovery Global Brands and Experiences has confirmed a new global leadership team for its consumer products business.
The move formalises the integration between Warner Bros. Consumer Products and Discovery Consumer Products.
The newly combined global consumer products division will extend the company’s portfolio of brands and franchises from Warner Bros.’ film, television, animation and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more into the lives of fans around the world. It will also complement GBE’s franchise development efforts to maximise long-term consumer engagement with the company’s major franchises.
The changes were confirmed by Pam Lifford, president at Warner Bros. Discovery Global Brands, Franchises and Experiences, to whom the new team will report.
“This team of best in class leaders brings years of experience in their respective areas and the realignment will result in a strong focus on our key growth areas, will further maximise our global relationships, streamline communication with global partners operating, and most importantly – bring brand new, integrated, and dynamic ways to engage fans around the world with our characters and stories,” Pam commented.
The new global commercial leadership team will be:
Julian Moon: Head of EMEA Consumer Products, Julian will now also be head of APAC Consumer Products.
Based in the company’s London office, Julian is a Warner Bros. veteran with extensive experience maximising the potential of key brands and franchises to create best in class products and programmes with licensees, retailers and partners.
Robert Oberschelp will now head North America Consumer Products. He will also continue to oversee global brand product, franchise management and marketing.
His newly combined team now supports all of North America including a retail-facing category team consisting of Carolann Dunn, who leads a new category role for the region overseeing home, food, health and beauty; Jessica Elliot who takes on fashion, footwear and accessories; and Catherine Bachmaier, who will continue to lead toys and publishing.
Preston Lewis will continue as head of LATAM Consumer Products and will also lead retail strategy and major retailer relationships for all of The Americas, partnering with Robert in North America.
During his Warner Bros. career, Preston has held leadership positions in multiple regions and previously oversaw WBCP’s retail business development team.
Samantha Bushy will transition full-time as head of global e-commerce.
The renewed focus on digital consumer sales will complement the company’s retail partners with even more ways to engage customers of its properties.
Samantha joined the company in 2021 from Apple where she was head of e-commerce, global marketplaces, WW Digital Channel.
Peter van Roden will continue to lead Global Themed Entertainment, one of the market leaders in the creation, development and licensing of location-based entertainment, live events, exhibits and theme park experiences based on the franchises, stories and characters from Warner Bros.’ film, television, animation and games studios, HBO, Discovery, DC, Cartoon Network and more.
The legacy-Discovery experiences group will now be part of this group.
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