Waitrose and Lulu Guinness follow sell out bag collaboration with new launch

Following the first sellout Lulu Guiness bag last September in Waitrose, the two British brands have collaborated once again on a second statement tote.

Launched online and in-store at Waitrose and John Lewis stores last week (19 June), the tote is made from recycled plastic bottles and comes adorned with signature monochrome colours. The second bag in the collection, it features a checkerboard design, Lulu Red Lip motif and sturdy woven branded straps.

Last year’s bag sold over 75% of the stock on the first day of sale, leading to a two-bag purchase limit per customer with the bag selling out numerous times.

“Working with Lulu, an icon of British fashion, is an honour,” commented Tim Shaw, non foods buyer at Waitrose. “I am looking forward to hearing what our customers think of the latest design, crafted again with durability and sustainability in mind. We’re delighted that customers loved the first design as much as we did. We’re expecting quite a moment, as the new bag has so much anticipation from everyone.”

Designer Lulu Guinness continued: “I’m absolutely delighted to introduce our second Lulu Guinness Tote at Waitrose. I was overwhelmed by the success of the first bag and so pleased everyone loved it.

“Like the first tote, the new bag is made from recycled bottles, and we’ve stayed true to our signature colour palette of Lulu Red, Chalk, and Black. The slightly smaller size offers another option for avid Lulu tote enthusiasts. Its playful and quintessentially Lulu design features two different chessboard prints, if you look closely, you’ll spot the clever L-shaped Pattern. It’s the perfect blend of fun and sophistication. Checkmate!”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow us on LinkedIn and on Instagram (@licensing_source).

MORE NEWS
NUFCchampagne500x500
 
Developed for the players’ celebrations in the changing room and BOXPARK, the club has teamed up with licensee, Bohemian Brands, to give United’s passionate and loyal fanbase the opportunity to purchase their very own bottle....
ToniesMattel500x500
 
As its 80th anniversary celebrations continue, Mattel has unveiled a number of new publishing partnerships - including a multi-title collaboration with Yoto, an expanded partnership with Tonies and new graphic novel activity....
PotionsMarvel500x500
 
The Potions Cauldron Group is assembling a range of Marvel Super Hero inspired soft drinks for fans of the hit movie franchise....
MHSLicensing30500x500
 
MHS represents a diverse portfolio of over 70 successful art properties including brands such as Thomas Kinkade, The Hautman Brothers, Stephanie Ryan and Abraham Hunter, with a library exceeding 70,000 designs....
GabrielleSimsSanderson500x500
 
Gabrielle Sims, director of partnerships and licensing at Sanderson, explains why the company supports the Brand & Lifestyle Licensing Awards....
BellasFinalistsComments500x500
 
"A phenomenal honour", "absolutely blooming delighted", "incredibly proud and excited", "buzzing to have been shortlisted", "incredibly grateful" were just some of the comments from finalists in this year’s Brand & Lifestyle Licensing Awards, with comments flooding in as they looked to share their joy at being nominated....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.