VP Racing Fuels has secured a new deal with UK-based licensee and distributor of automotive lifestyle products, Kustom Yard for an apparel, accessories, gift and novelty programme for the European market.
VP Racing fans can now access licensed apparel in the UK and across Europe with staple logo pieces and motorsports-themed tees and hoodies. The first drop of the collection is now available at https://kustomyard.com.
The deal was brokered by Pacific Swell Brands, the exclusive licensing agency for VP Racing.
“The signing of Kustom Yard is the first major expansion of our licensing program beyond the U.S. borders,” commented Bob Merz, director of brand management and licensing at VP Racing. “The sales of VP race fuel and other performance products in Europe and the UK are significant and growing rapidly in volume and market share.
“This licensing expansion effort will support and further advance our sales and market leader position.”
Leigh Wood, ceo of Kustom Yard Distribution, added: “Kustom Yard is delighted to be adding VP Racing Fuels to our growing portfolio of automotive-related licences and looks forward to working closely with VP Racing and Pacific Swell Brands over the coming years to increase brand visibility and unlock potential growth opportunities on this side of the pond.”
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