Condé Nast inks deal with Comme des Garçons for Vogue 125 collaboration.
Condé Nast has secured a partnership with Comme des Garçons for a limited edition fragrance in celebration of Vogue’s 125th anniversary.
Vogue 125 marks the brand’s first foray into fragrance and was inspired by the its rich history.
It features top notes including an accord of instant film and acetyl furan, a synthetic essence that mimics the smell of tobacco. Lily of the Valley – a favourite of the magazine’s founding publisher – fresh ink, Cashmeran wood, Haitian vetiver and leather also feature.
It is packaged in a sleek lacquered red bottle, which was designed by Vogue art director Aurelie Pellisier-Roman.
The Vogue 125 fragrance – which costs $150 at retail – marks the latest product collaboration commemorating the brand’s 125th anniversary. Other partners have included Pressed Juicery, Karl Lagerfeld, Birchbox, Soludos, Marni, Hood by Air, Rodarte, Proenza Schouler, Splendid, Jackson & Perkins, Kith and Del Toro.
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