Vivienne Westwood has designs on Asics

New capsule collection will see five trainer styles released over the next few months.

Fashion designer Vivienne Westwood is teaming with sports brand Asics for the launch of a limited edition capsule collection.

The new range will be a ‘reimagination’ of classic Asics styles, mixing Vivienne’s design elements and prints with Asics’ advanced footwear technology, reported Fashion United.

There will be five styles in the collection, with the first – the Gel-Mai Knit shoe and the Gel-Kayano 5 OG shoe – launching later this week.

The Gel-Mai includes the designer’s archived Squiggle print – which was originally used back in 1981 – while the Gel-Kayano takes inspiration from the print’s original red and orange colourway.

A further three styles are planned for a July launch.

“Asics are brilliant technicians – known for their expertise, they are the best in their field,” said Andreas Kronthaler, creative director of Vivienne Westwood. “We love the look of their trainers because they are form following function – which attracted us to this collaboration. We wanted to create something real. They are not just decoration or a fashion statement – they are functional. With this collaboration we wanted to bring together both.”

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
BolognaLicAwards_2025
 
The winners of the Bologna Licensing Awards have been crowned during the Bologna Licensing Trade Fair/Kids....
DocM_Bratz
 
Dr. Martens x Bratz celebrates Y2K aesthetic Featuring nostalgia-rich details, the first footwear and accessories collaboration between Dr. Martens and MGA Entertainment’s Bratz is inspired by the iconic dolls’ passion for fashion and unapologetic self-expression. ...
MouseMansion
 
Manita Schaapman, co-founder and creative director of The Mouse Mansion Company, will take to the stage at this year’s Licensing Conference to share the story of how a handmade universe turned into a global success....
Smiley_Awards
 
Recognising the power of film to inspire change, the eighth annual Smiley Charity Film Awards, presented by Smiley and powered by Smiley Movement CIC, took place at the Indigo O2 on 20 March. ...
BLLAS_Hearst
 
Angharad Moynes, licensing sales director at Hearst, explains why the company supports the Brand & Lifestyle Licensing Awards....
Spacetoon_Moonbug
 
Spacetoon Mum, Spacetoon’s digital platform and content hub directed at mothers, has joined forces with Moonbug Entertainment to launch a heartfelt regional campaign in honour of Mother’s Day....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.