Toy licensee enters 2018 with refreshed corporate identity and global outlook.
Vivid Group has unveiled a company rebrand, as the toy licensee marks its 25th anniversary as well as a host of new licences and ranges.
Vivid was acquired by Privet in early 2017 and is now entering the new year with a refreshed corporate identity and global outlook.
The company will be exhibiting at next week’s UK Toy Fair – which runs from January 23-25 at London’s Olympia – showcasing its recently announced partnership with Nickelodon on Nella the Princess Knight as well as other lines.
Already experiencing strong success across Europe through the company’s Crayola division, numerous toy lines and in the UK with Drumond Park, Vivid will also announce significant new distribution partnerships designed to further strengthen its position within the industry.
A new logo is rolling out over the next few months across all Vivid communication channels and packaging, with a view to being fully completed by spring 2018.
Tony Hicks, ceo of Vivid, commented: “The new Vivid logo represents a dynamic shift for the company in the way we manage and develop our business both internally and as a global player in this dynamic industry.
“The creative team here at Vivid worked hard to develop a logo that best reflected our ideology and our company ethos with fun at its core but responding to the growing need for a corporate identity that could be adaptable across traditional and new communication platforms, as well as on pack.
“The design is indicative of our global aspirations under new ownership and leadership.”
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