Soft drinks brand launches into new sector with Handmade Vintage Vimto Fudge.
The Vimto soft drinks brand is moving into a new sector with the arrival of its first licensed fudge product.
The Handmade Vintage Vimto Fudge has been made in partnership with Gardiners of Scotland and is available as a sharing carton and a premium tin.
“This is a hugely exciting launch for the brand as it not only propels Vimto into a new sector, but allows us to offer a product that will appeal to a broader age range of consumers,” said Vimto’s brand licensing manager, Helen Hartley.
“There is a real and growing demand for traditional sugar confectionery and Vimto Fudge cleverly caters to this, by utilising the brand’s heritage as a familiar flavour consumers will remember from their childhoods.”
Both products will be available in time for Christmas.
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