Relive last week’s industry showcase, networking events, awards, star performers and more.
Last week’s Licensing Week – and the three-day Licensing Expo – saw thousands of execs packing through the doors of the Mandalay Bay Convention Center in Las Vegas during the period.
The entertainment presentations, news, star performers, brands to watch and deals came thick and fast, with something to suit pretty much everyone on the show floor.
The show opened with the news that global sales of licensed goods hit $271.6bn in 2017 – a 3.3% rise over the previous year.
More good news followed at the LIMA International Licensing Awards, which were held after the first day of the show. Big winners included the UK’s Born Licensing, with the company honoured for the popular Masters of the Universe and Dirty Dancing ad spot, which is part of the Epic Skeletor campaign for Moneysupermarket.com.
Presentation highlights from licensors included Nickelodeon – which welcomed JoJo Siwa to the stage – while when it came to noise on the showfloor, it wasn’t all down to the usual suspects this year.
Activision Blizzard made its intentions in the licensing space clear, with a number of announcements during the week, including its plans for Overwatch and further work with Beanstalk’s Tinderbox division.
Endemol Shine Group was another company keen to show off its bolstered portfolio – as well as Peaky Blinders, the group confirmed ahead of the show it would be building licensing opportunities around Black Mirror.
Meanwhile, Fiesty Pets – represented by Surge Licensing – was named as One to Watch at the show by License Global.
You can relive Licensing Expo – or get a flavour of the event if you were unable to attend – by checking out our exclusive photo gallery below.
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