Victoria Beckham teases first Reebok lines

First sportswear collection takes inspiration from basketball star, Shaquille O’Neal.

The first collection in Victoria Beckham’s collaboration with Reebok is now available, with the designer taking inspiration from basketball star, Shaquille O’Neal.

The tie-up was originally unveiled last November, with the first lines now hitting stores.

These include a mixture of unisex items, including six t-shirts, two unisex hoodies and a pair of socks, in black and white with a splash of red.

The tees and hoodies feature a silhouette of Shaq shooting hoops on the front, with his jersey number 34 on the back and a list of his accomplishments.

Victoria revealed the line on her Instagram page – including the picture above.

She commented on her website: “For me this capsule really represents a celebration of that era [1990s], Reebok and Shaq’s shared history in basketball, and the great heritage pieces I discovered in those archives.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
Antslive
 
Hela Brands is working with London rapper AntsLive to officially launch UK streetwear label AVX....
Motörhead.
 
Action sports and family entertainment show Masters of Dirt and Global Merchandising Services have announced a collaboration for legendary rock band Motörhead in honour of the band’s 50th anniversary....
RHS
 
The Royal Horticultural Society (RHS) has announced a partnership with homeware, kitchenware and accessories brand Sophie Allport for its 2025 RHS Chelsea Flower Show collection. The show takes place from 20–24 May 2025....
MOMA.
 
IMG Licensing has announced a new multi-year agreement to serve as MoMA’s exclusive global licensing representative. Through this collaboration, IMG Licensing will work closely with MoMA Design Store and The Museum of Modern Art to strategically grow their global licensing programme, helping MoMA realise its mission to connect people around the world to the art of our time. ...
 
Royal Warrant holder Sanderson Design Group has announced the launch of the Highgrove by Sanderson collection, a range of fabrics and wallpapers inspired by Highgrove Gardens, the renowned gardens restored, nurtured and transformed by King Charles III over the past 45 years....
Peppa
 
Hasbro has announced PEPPA PIG’s Peppa Meets the Baby Cinema Experience. The special cinema-exclusive English language release, in partnership with Trafalgar Releasing, will arrive in more than 2,600 cinemas across 14 countries from 30 May 2025, with tickets available to purchase from 9 April....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.