New line of footwear and apparel launching in time for 31st annual event on Discovery Channel.
Vans is continuing with its high profile run of brand collaborations, revealing a new shark-themed line of kids and adult footwear, t-shirts and accessories launching in time for Shark Week.
Shark Week – which will air on Discovery Channel from Sunday July 28 to Sunday August 4 – has become an annual pop culture phenomenon, also spawning a heavyweight global merchandising programme.
The Vans collection will launch on July 1 in Vans stores, as well as Footlocker, Nordstrom and Urban Outfitters among others, available in a total of almost 600 stores worldwide.
It includes seven kids’ skus and two for adults, ranging in price from $28 up to $75.
A portion of the proceeds will benefit Oceana, a charitable organisation dedicated to protecting and restoring the world’s oceans on a global scale, and Discovery’s charitable partner.
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