Licensing Link Europe has secured a four-year multi-category partnership with the award winning sustainable fine fragrance specialist.
Fine art is set to meet fine fragrance later this year, with Floral Street becoming the first fragrance partner for the Van Gogh Museum.
Licensing Link Europe has brokered a four-year deal across fragrance and scented home products, which will celebrate the works of Vincent van Gogh.
The first of its kind collaboration will explore how the artist’s passion for the natural world has inspired sustainable scent creations.
The first global launch will take place in August 2021, bringing to life the ‘beauty and optimism’ of one of Vincent’s most famous masterpieces.
“I’m honoured that Floral Street has been chosen as the first fragrance brand to partner with the Van Gogh Museum,” commented Michelle Feeney, founder of Floral Street. “Drawing inspiration from Vincent van Gogh’s timeless masterpieces, we discovered a shared love of nature and finding beauty in the everyday.
“Through this collaboration, we are able to tell our story in a new way, in which the beauty of art and fragrance meet.”
Emilie Gordenker, general director of Van Gogh Museum, continued: “Floral Street and the Van Gogh Museum share a mission to inspire a diverse audience for future generations. Our collaboration offers a fresh and different way to experience the art of Van Gogh.”
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