Licensing Link Europe brokers deal for design-led re-usable coffee cups.
Licensing Link Europe has brokered a deal for Van Gogh Museum Enterprises with Ecoffee Cup to deliver design-led re-usable coffee cups.
The initial range will include six designs – Sunflowers, The Bedroom, Irises, Old Vineyard with Peasant Women, Almond Blossom and Flowering Plum Orchard. Each cup will be boxed and will include reference to the history of the painting featured.
The range will be showcased at upcoming trade fairs including Spring Fair, ACE and GLEE, as well as hospitality shows such as LUNCH! and Coffee Shop Innovations. Internationally, Ecoffee Cup will present the range at Ambiente, Maison & Objet and New York Now.
“From design, manufacturing to distribution, Ecoffee Cup is the perfect partner being world class in all these key areas,” said Chris Taday, director at Licensing Link Europe. “With sustainability now a number one objective for both retailers and consumers, the partnership with Van Gogh Museum and Ecoffee Cup brings together a top class re-usable product with wonderful masterpieces from Vincent van Gogh.”
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