The Art of Drag brand is starring in a new collection from LGBTQ-owned US brand Vampyre Cosmetics.
The Vampyre collection includes eyeshadow palettes, ‘comic book’ palettes, brush sets, lipsticks and more, all in vibrant, dramatic colours and presented in innovative packaging that has been designed to be both collectable and giftable.
The new cosmetics line highlights the approach that makes the Art of Drag brand stand out – taking famous artworks and genres featuring cultural female icons and replacing them with drag artists.
The deal was brokered by Firefly Brand Management, which is bringing Art of Drag to the US and Canada markets.
“We are thrilled to be bringing our skill and love of brilliant, exciting cosmetics to a brand that really is a perfect fit for us,” commented Rachel Clinesmith, ceo at Vampyre Cosmetics. “We’ve loved working with Art of Drag on a range that will add a bit of zhuzh to everyone’s life – on the runway, in clubs or just about anywhere. This is a match made in drag heaven.”
Soula Zavacopoulos, director of Art of Drag and The London Studio, continued: “We love how Vampyre Cosmetics renounces social constructs of beauty and replaces them with individual ones. Art of Drag celebrates diversity and the beauty of being our unique selves, so we thought Vampyre Cosmetics would be a perfect partner, as they too hold these values. We also love how its innovative packaging is designed with such creative vision and originality, making each palette a collectible item. ‘Condragulations’ to Vampyre Cosmetics!”
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