Museum confirms new partnerships with Michaa and LIDC in territory.
V&A Museum has confirmed two new partnerships in South Korea in the fashion space.
The museum has revealed its debut collection with womenswear brand, Michaa (pictured), which has been inspired by the designs of British potter and novelist, William De Morgan.
The range includes floral dresses, shirts, skirts, trousers, t-shirts and draped-style blouses. It is available in Michaa stores, online and in five pop-ups in upscale department stores in Seoul, Seongnam, Busan and Daegu.
In addition, following the success of its 2019 womenswear ranges, South Korean licensee LIDC is due to release its third V&A apparel collection later this month, this time including mens and kidswear.
The new range of dresses, skirts, tops, shorts and swimwear features vibrant prints inspired by textile and wallpaper patterns, including an abstract design Kaleidescope by M.P Verneuil and a floral design featuring Blackthorn by J.H Dearle.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
