Raft of new product launches and deals further cements museum’s position.
The V&A’s licensing programme is continuing to grow across Asia, with a number of new product launches and deals.
First up, new licensee ITO has launched a range of Art Deco-inspired luggage. The Voyage Collection (pictured) featured five cabin-sized suitcases, inspired by travel posters from the 1920s.
Each case contains a set of travel-themed postcards, as well as a notebook for jotting down tales of adventures.
Meanwhile, lifestyle store The Beast celebrated Mother’s Day in China with the Beauty in Bloom collection featuring patterned scarves and a range of mix and match silk pyjamas.
The range was endorsed by brand ambassador Yao Chen, who shared her fashion tips on WeChat. The Beast also launched a Modern Times collection of posters, a vase and a fine bone china tea set, inspired by the 20th century musical score, Watch your Step.
V&A also extended its licence with British tea brand Twinings to launch a V&A gift set in Taiwan in its flagship store at Yahoo Mall.
The limited edition Strawberry Thief gift set, featured the Art and Crafts designer William Morris’s best-loved textile pattern. Introduced in time to celebrate Mother’s Day, Twinings partnered with The Gaia Hotel in Beitou, Taipei City, to launch the thematic V&A Strawberry Thief Afternoon Tea.
A new licensee in South Korea, LIDC launched a colourful range of apparel and accessories at 7,321 stores in the Daemyung Resort. The range includes dresses, pants, a selection of shopper bags and pouches, as well as a line of eco-friendly hair accessories produced from post-production fabrics remnants.
On top of all this, the V&A’s WeChat account in China is now live. The Chinese multi-purpose messaging, social media and mobile payment app has over one billion monthly users.
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