Ahead of the start of the Chinese Year of the Tiger (1 February), the V&A is celebrating is licensees in China, sharing some of the most recent key activity.
Last summer, new licensee, LEDiN, launched its debut range of fashion and accessories in collaboration with the V&A featuring prints inspired by some of the museum’s most popular holdings.
Designs in the range include wallpaper patterns by William Morris, ballet designs by Léon Bakst and 1930s dress fabric by British textile merchant Tootal Broadhurst Lee. The collection has over 24 pieces including dresses, separates, scarves and hair accessories. Brand ambassador and popular influencer Ester Yu promoted the range reaching her 15 million followers on Weibo. A second collection has been confirmed for spring 2022.
Womenswear brand Cocoon launched six collections last summer, comprising of versatile tees, dresses and knitwear. The first collection – entitled Voyage – launched in June and was adapted from an elaborate book on botany, Iznik ceramics and marine-themed designs and fabrics from the V&A’s collection.
The range is beautifully illustrated, reflecting the museums incredible objects and their stories, crafted into wearable daytime designs, and includes several collections inspired by classic children’s tales Alice in Wonderland and Puss in Boots.
Meanwhile, inspired by a detail from a colourful 1920s furnishing fabric held in the museum’s archives, the V&A’s official Tmall store has launched a new jewellery line featuring a tiger motif in honour of the Lunar New Year.
Natural red onyx in a festive colour has been seen as a lucky charm since ancient times, and the gold trim in vintage hues adds a sophisticated and stylish touch to the design. The ‘Fa(fortune)’ ring wishes you very good fortune, signifying wealth and prosperity.
Finally, the Art Deco style still exudes its unique charm, and the V&A houses a large collection of Deco pieces, including stylish fashion illustrations by renowned French artist George Barbier and popular 1920s and 1930s magazines such as Art, Goût, Beauté. Inspired by the museum’s archive of Deco illustrations, the V&A’s official Tmall store has launched a silk scarf (pictured) and a porcelain mug.
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