The new capsule collection will support the National Park Foundation’s Open Outdoor Kids Programme in the US.
The US heritage outdoor brand, Penfield – which was acquired by global licensing company Brand Machine Group in December 2020 – has launched a new collaboration with Parks Project, the organisation which supports American national parks.
The new capsule collection features two packable jackets and a hat. Every product sold will support the National Park Foundation’s Open Outdoor Kids Programme, which aims to create pathways for kids to connect with nature with experiential learning and cultural heritage exercises, reported The Industry.Fashion.
“The national parks are special to us as they were created to conserve the scenery and wildlife of America, but they are also preserved to be enjoyed by everyone,” commented Tom Duncan, group brand director at Brand Machine Group. “Penfield is an outdoor brand that makes product for ‘Living Life in The Open’, and the Parks Project is committed to preserving the spaces we love. If our collaboration can shine a light and give back to the amazing work they do, that’s got to be a good thing.
“Seasonally we always reference the national parks within our design themes creating product that can be worn and enjoyed in the outdoors. We loved their work and the principle behind their community, so it felt like a great fit.”
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