Special shop-in-shops will appear in IT’Sugar outlets as part of brand’s 30th birthday.
The Airheads brand is celebrating its 30th birthday this year, and has teamed up with US candy store IT’Sugar to launch a number of shop-in-shops.
Some 90 stores across the US will host the outlets throughout June.
As well as the sweets, the stores will also stock an exclusive line of new apparel and squishy pillows, as well as other accessories.
A special opening celebration will take place on June 20 at the IT’Sugar store in The Venetian Shoppes of Las Vegas.
“Our customers love the Airheads brand as much as we do,” explained Jeff Rubin, ceo and founder of IT’Sugar.
“The people that come into IT’Sugar stores are looking for fun and this new shop-in-shop will be just that – a place to find your favorite candy inspired apparel and accessories.”
Christine Cool, licensing area manager for Airheads, added: “IT’Sugar has created an amazing experience around our Airheads brand that is a true reflection of its delicious and playful character.”
