Uplifting and joyous words written in Scrabble tiles have been beamed onto landmarks and re-opening venues.
A number of uplifting and joyous words written in Scrabble tiles have been beamed onto landmarks and re-opening venues to mark the easing of lockdown restrictions today (12 April).
Words ‘reunion’, ‘family’, ‘freedom’ and ‘hope’ were beamed on much-missed locations like the quintessential British pub, re-opening retail and restaurant areas, and iconic cultural landmarks.
The words were beamed in the world-famous tiles by Scrabble ahead of National Scrabble Day this week.
Scrabble commissioned a national survey to find Brit’s favourite words that summed up their feelings and mood at lockdown easing, finding words like ‘freedom’, ‘hope’, ‘relief’, ‘family’ and ‘reunion’ were those which best represented lockdown easing for the public.
Finding pubs were one of the top spots Brits can’t wait to return to, a quintessentially British pub – The Royal Oak in Bethnal Green – was projected upon with tiles spelling top words ‘Reunion’ and ‘Joy’ before expanding into the playful and thirst-quenching ‘Beer.’
Shops are another missed social activity and seen alongside Harrods was a Scrabble board displaying ‘Treats’, ‘Wander’, ‘Retail’ and ‘Therapy.’
In normal times one of the capital’s busiest spots near London Bridge and the Shard was beamed with the most emotive and powerful words favoured by the public: ‘Health’, ‘Freedom’, ‘Family’ and ‘Hope.’
The final projection was beamed on the famed Brick Lane, home to many independent restaurants and stores, with ‘Love’, ‘Open’ and ‘Relief’ shown here.
“In Scrabble – as in life – the words we choose matter,” commented Pauline de la Riviere, marketing director, Mattel Games EMEA. “They have the power to uplift, encourage and strengthen us. Words connect us all, and we wanted to make this historic day of lockdown easing and the return to some semblance of normality, by discovering the most meaningful words to people today.”
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