University Games launches first ever all female Subbuteo main game

The Lionesses set is the first ever all-female Subbuteo Main Game Set to hit the mass market.

2021 will see a UK-first, as University Games launches the hotly tipped Subbuteo Official England Lionesses Main Game Set – the first ever all-female Subbuteo Main Game Set for the mass market.

The game will launch in May, with the detailed Lionesses Subbuteo players sporting the England kit and will feature players of differing ethnicity.

The fully licensed Official England Lionesses Subbuteo Main Game will contain the 11-player Lionesses Team, an 11-player Red and White Team, along with the Subbuteo pitch, ball and goal sets.

Mark Jones, sales director at University Games, believes the new Lionesses Set will make big steps to continue to bridge the gap between the younger generation and the current Subbuteo enthusiasts.

“We are all ever hopeful for a football-themed summer with the Euros currently planned to kick off this June, and with the Women’s European Championships now scheduled for summer 2022, the new England Lionesses Main Game is certain to be a very welcome and timely addition to the range,” he commented.

“Subbuteo was a best seller for 2020 and a top Christmas toy following a successful re-launch and a heavyweight multi-media campaign, which will continue throughout 2021 and feature the new addition to the range.”

The new Lionesses Main Game will join a comprehensive range that includes the Subbuteo Main Game, Official England Main Game, as well as the new Virtual Assistant Referee (VAR) Set and enhanced Fences Set accessories which launched earlier this year.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
B&LLAs2025500x500
 
The event will take place on Thursday 24 April at the Royal Lancaster London, where the assembled audience of retailers, licensees, brand owners and industry executives will celebrate the achievements of the 219 finalists across 22 categories, as well as witnessing the crowning of this year's Brand Ambassador....
BeanstalkJuliusK9500x500
 
Beanstalk will look to leverage JULIUS-K9's strong brand equity to extend its offering into key categories across the UK and Europe including pet food, vitamins, bedding, cages and travel products....
BobMarleyfragrance500x500
 
"This collection is a tribute to our legacy and how we continue to inspire people, creating a sense of calm and togetherness that lasts across generations."...
BrandLicensingForDummies500x500
 
Available from 19 May in print and digital formats, the book - written by Steven Ekstract and Stu Seltzer - is aiming to become an essential resource for anyone looking to understand, enter or expand within the fast growing world of licensing....
PeterRabbitWildBrainCPLG500x500
 
Under the agreement, WildBrain CPLG will manage the consumer products programme rights across merchandise, promotions, digital and experiences....
GrindClueless500x500
 
Coffee company, Grind has unveiled its latest limited edition collection, teaming with Paramount Pictures' Clueless to commemorate the film's 30th anniversary and the launch of Clueless, The Musical in London's West End....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.