This ad will be closed automatically in X seconds.

Unisex street-wear brand ‘London Underground’ launches with 23FW collection

The street brand ‘London Underground’ is launching, offering a fresh reinterpretation of the heritage mood of London from an unexpected perspective.

As evident from its name, ‘London Underground’ draws inspiration from the world’s first subway, London’s iconic Underground. With a history spanning 160 years, the Underground is not only a space connecting stations but also a symbolic place where the past and present intersect, intertwined with the daily lives and stories of countless Londoners.

‘London Underground’ is a street label that aims to encapsulate the symbolism and values of the Underground. Based on the concept of ‘Unexpected Heritage,’ which reinterprets London’s heritage from an unexpected viewpoint, it offers a ‘sensuous and free styling’ guide that can be worn by anyone regardless of gender or age.

Additionally, with a unique colour palette and refined details, the brand plans to continuously create a new heritage of its own.

The debut 23FW collection is themed ‘Life From A Tube: The Passage’ and takes inspiration from the historic London tube and the modern people who use it.

The brand’s signature Pale Green colour is inspired by the vintage hues of the Underground’s tiles, ticket booths, columns and walls.

Signature items include loose-fit short-sleeve shirts with prominent brand naming artwork, jacquard knits inspired by the opening of the Underground in 1863 and textured knit cardigans. Classic items such and denim, coats and jackets have been reinterpreted in terms of silhouette and details.

The collection also includes a range of accessories such as graphic ball caps, beanies, bags and mufflers.

“We are delighted to launch this fashion collection with Handsome,” commented Ellen Sankey, brand licensing manager at TfL. “London Underground celebrates its 160th birthday this year and its iconic designs are as much a part of that history as the transport itself.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
YakkaDee500x500
 
Rachel Bardill and Liz Keynes - both well known and respected family and children's brand strategists - have come on board to further drive awareness for the preschool show....
AliceBurden500x500
 
In her new role, Alice will be responsible for steering and driving forward the strategic and creative direction of Toon2Tango, focusing on storytelling and creative development....
job
 
H&A is looking to further strengthen its team with the appointment of a supply chain planner....
SManners500x500
 
Industry trade body, Licensing International has responded to Labour's Budget from earlier this week, saying that moving forward 'beloved brands' will be more important than ever before in providing a point of difference....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.