Partyware supplier adds fast growing toy brand to licensed portfolio.
Partyware supplier Unique Party has added popular children’s toy brand L.O.L Surprise to its licensed portfolio.
The new range is the latest addition to Unique Party’s offering, which already includes bestselling lines such as emoji, Harry Potter and Shopkins.
The L.O.L Surprise range will be aimed primarily at girls aged between five and nine, reports PartyWorldwide.net, the same age bracket as the collectable toy itself and a popular ‘sweet spot’ for girls’ parties.
“L.O.L Surprise was the bestselling girls toy during Christmas 2017, so we know that this brand is going to translate well to party and will be a huge hit,” said Jim Cairns, Unique Party’s vice president, “especially given the pedigree of its origins.
“The unique unwrapping and surprise discovery process really generates excitement,” continued Jim. “This – coupled with the collectability of the merchandise – is the perfect combination.”
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