Uniqlo reveals Godzilla vs Kong collection and promotion

Retailer launches new tees for adults and children using retro poster art; movie breaks $300m in international markets.

Uniqlo has launched a new collection to tie in with the movie Godzilla vs Kong which includes poster art from past movies.

The new range – which includes six adult designs and three designs for children – features special designs created using retro poster art, in addition to designs inspired by the new film to commemorate its release.

In addition, the retailer has also teamed with Warner Bros. to give fans the chance to win one of three special prize bundles. Movie merchandise on offer includes four of the Uniqlo graphics tees, plus an embroidered hat, wristband/headband, bobbleheads of Godzilla and Kong, a light-up water bottle and a logo projection keychain.

Godzilla vs Kong – which depicts the clash between possibly the world’s most iconic monsters – has broken the $300m mark in international markets this past weekend, now standing at $390m including US takings.

This makes it the biggest grossing Hollywood film of the pandemic era, reported Screen Daily.

More than half the international total has been generated in China where the box office stands at an estimated $177m.

In the UK, the Warner Bros. movie went straight to VOD.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
BolognaLicAwards_2025
 
The winners of the Bologna Licensing Awards have been crowned during the Bologna Licensing Trade Fair/Kids....
DocM_Bratz
 
Dr. Martens x Bratz celebrates Y2K aesthetic Featuring nostalgia-rich details, the first footwear and accessories collaboration between Dr. Martens and MGA Entertainment’s Bratz is inspired by the iconic dolls’ passion for fashion and unapologetic self-expression. ...
MouseMansion
 
Manita Schaapman, co-founder and creative director of The Mouse Mansion Company, will take to the stage at this year’s Licensing Conference to share the story of how a handmade universe turned into a global success....
Smiley_Awards
 
Recognising the power of film to inspire change, the eighth annual Smiley Charity Film Awards, presented by Smiley and powered by Smiley Movement CIC, took place at the Indigo O2 on 20 March. ...
BLLAS_Hearst
 
Angharad Moynes, licensing sales director at Hearst, explains why the company supports the Brand & Lifestyle Licensing Awards....
Spacetoon_Moonbug
 
Spacetoon Mum, Spacetoon’s digital platform and content hub directed at mothers, has joined forces with Moonbug Entertainment to launch a heartfelt regional campaign in honour of Mother’s Day....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.