This ad will be closed automatically in X seconds.

Uniqlo grows Sanderson brand partnership

Retailer launches third collection with Style Library brand and also adds new Scion Baby range.

Following on from two successful Sanderson collaborations with Uniqlo last year, Style Library has revealed a third collection with the retailer for spring/summer 2019.

The latest partnership sees some favourite Sanderson floral prints featured on a selection of summer dresses, shirts and tops for women. In addition, there are also tops and dresses for girls.

The new range is available now online and in 1,000 Uniqlo stores worldwide.

The new Scion Baby line features popular prints Lintu, Whale of a Time, Eloisa and Mr Fox.
The new Scion Baby line features popular prints Lintu, Whale of a Time, Eloisa and Mr Fox.

In addition, Style Library has also launched its first Scion Baby branded collection with Uniqlo.

Featuring popular Scion prints including Lintu, Whale of A Time, Eloisa and the iconic Mr Fox, the Scion Baby for Uniqlo launch comprises baby-grows, vests and dresses.

“Our latest collaboration with Uniqlo really illustrates the stretch of the Sanderson and Scion brands,” said Helen Webster, licensing director at Style Library. “Uniqlo have done a particularly brilliant job interpreting our prints for the Baby Scion collection which looks really lovely and which I am sure will open up new licensing avenues for us in the kids’ space.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
LEGOStitch500x500
 
Licensed Toys continued to play a key role in shaping market dynamics during 2024 - they make up 35% of overall total market share, up by 3%, thanks to the likes of Lilo & Stitch, UEFA, Despicable Me/Minions, Bluey and Sonic....
SpideyHeroToys500x500
 
With Licensed Toys now representing over a third (35%) of all UK toy sales, popular entertainment IP were well represented in the Hero Toys list....
LucySalisburyFunko500x500
 
Funko's Lucy Salisbury talks toy fair plans in London and Nuremberg, new launches and making the most of seasonal opportunities....
IFFutureForecast500x500
 
Future Forecast 2025 identifies key opportunities for brands, including the rising focus on family wellbeing, the power of sensory marketing and the bridging of physical and digital experiences....
BrioBuilder500x500
 
Revealed at Toy Fair yesterday (21 January), the Apollo Saturn V construction set includes 91 pieces for open-ended building and imaginative play....
MermaidMagic500x500
 
Headstart International has secured a new partnership with entertainment studio Rainbow to develop and distribute a toy line for Netflix property, Mermaid Magic....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.