This ad will be closed automatically in X seconds.

Ukrainian TV show Brave Bunnies launches UK publishing with Ladybird

Ladybird is launching a series of preschool titles with Brave Bunnies, the only global Ukrainian children’s brand.

Created by Olga Cherepanova at Glowberry, Brave Bunnies is broadcast in over 63 countries and launched in the UK on Milkshake and Nick Jr. in February and September 2021 respectively. To date it has reached a UK audience of 4.4 million. Brave Bunnies is ranked as the number one commercial channel in its slots for its premiere.

The show follows the adventures of bunnies Bop and Boo, who live with their family on the Bunny Bus and love to explore the world. At each stop, Bop and Boo make new friends, play new games and discovering a little more about the world and people around them, spreading messages of inclusivity, friendship and respect.

Ladybird is launching the first two titles in the series this month, Brave Bunnies Spring to the Rescue and Brave Bunnies Make a Friend, which see Bop and Boo learning lessons about bravery, responsibility and compassion.

Ladybird commissioning editor, Ned Hartley acquired UK publishing rights to the brand from Big Picture Licensing, the master agent for Brave Bunnies across EMEA and APAC regions.

“It’s wonderful to have found a UK publishing home for Brave Bunnies with such a global leader as Ladybird and Penguin Random House,” commented Dan Frugtniet, md of Big Picture Licensing. “Given the terrible current events in Ukraine, the creators are keen to use Brave Bunnies to spread the important messages of friendship, diversity and inclusion which are the core DNA of the show.”

Francesca Dow, md of Penguin Random House Children’s, added: “This partnership is exciting for Ladybird because it is the result of several years of collaboration with the exceptionally skilled and creative team at Glowberry.

“We were first drawn to Brave Bunnies for its playful and warm ways of talking about friendship with a very young audience; and are excited that our books are now available for young readers to explore, bringing the internationally-successful Brave Bunnies to existing and new fans in the UK.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
YakkaDee500x500
 
Rachel Bardill and Liz Keynes - both well known and respected family and children's brand strategists - have come on board to further drive awareness for the preschool show....
AliceBurden500x500
 
In her new role, Alice will be responsible for steering and driving forward the strategic and creative direction of Toon2Tango, focusing on storytelling and creative development....
job
 
H&A is looking to further strengthen its team with the appointment of a supply chain planner....
SManners500x500
 
Industry trade body, Licensing International has responded to Labour's Budget from earlier this week, saying that moving forward 'beloved brands' will be more important than ever before in providing a point of difference....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.