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UK licensees ready new lines for CBS properties

Misirli, Winning Moves and TVM Fashion Lab among those launching new product.

A number of UK licensees are readying new product lines based on hit CBS Consumer Products brands.

Following on from Star Trek’s 50th anniversary in 2016, CBS is continuing to bolster the iconic property.

Misirli will be rolling out a line of hosiery, while Winning Moves will launch co-branded board and card games in the UK (as well as other key territories such as Germany and Australia among others).

Elsewhere, TVM Fashion Lab will debut a full line-up of apparel and accessories in the UK and Ireland across multiple CBS brands. These will include Beverly Hills 90210, Taxi, Happy Days, Mork & Mindy, The Twilight Zone, Penny Dreadful and Dynasty.

The new deals were announced as part of CBS’ global licensing roster ahead of its showing at Licensing Expo this month.

“We are always looking for new partners and products to help fans engage with the brands that they love,” said Veronica Hart, svp of CBS Consumer Products.

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