This ad will be closed automatically in X seconds.

UK licensees cuddle up with Boat Rocker’s Love Monster

New deals for preschool series cover apparel, home textiles and dress-up.

Boat Rocker Studios has revealed a raft of new licensees for preschool series, Love Monster.

The new deals cover apparel, home textiles and dress-up products.

Cooneen has signed up for nightwear and underwear; Dreamtex is on board for bedding and home textiles; Blues will create daywear and swimwear; while Amscan International has committed to dress-up clothing and accessories.

Products will launch from autumn/winter 2020 and spring/summer 2021.

“Children have taken Love Monster and his menagerie of cute furry friends to their hearts, and soon they will be able to get even closer to their Fluffytown heroes, with these delightful new ranges,” said Kate Schlomann, evp of brand management and content marketing at Boat Rocker Studios. “We are thrilled to be partnering with these best-in-class companies to build Love Monster into a strong brand franchise.”

Love Monster has proved a hit with viewers following its launch on CBeebies in January, reaching over four million iPlayer requests since launch. The preschool series – which shares little life learnings from a unique monster with a huge heart – is based on the bestselling books by Rachel Bright.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
HAAmbassadorsgroupshot500x500
 
The first ever celebratory lunch for the Honorary Achievement winners from The Licensing Awards and the Brand Licensing Ambassadors from the Brand & Lifestyle Licensing Awards took place yesterday (20 November)....
PeugeotWildBrain500x500
 
WildBrain CPLG will represent the Peugeot brand globally across selected lifestyle categories including home and garden, electricals, sports equipment, toys and infant products....
LFquizwinners23500x500
 
Taking place on Thursday 28 November at Lords Cricket Ground, a host of companies have pledged their support....
MrMenLittleMissgroup500x500
 
French studio, Watch Next Media has signed a far reaching deal with Mr. Men Little Miss, securing the TV and VOD rights to develop a new 2D animated preschool comedy series....
PaddingtonH&M500x500
 
The deal was brokered by Lit Licensing Agency, Studiocanal Kids & Family's Scandinavian licensing agent....
EmojiMarca500x500
 
The move will help to bring the brand to more consumers in the Andean territories, with Marca.Me looking to unlock new opportunities to diversify across multiple product categories....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.