Licensed products and dress-up will be included in overall spend predicted by Mintel.
The latest forecasts from consumer research company Mintel predict that the UK will spend £419 million on celebrating Halloween in 2018, up by 5% from the £400 million spent in 2017.
More than half (52%) of all Brits joined in with the Halloween spirit in 2017, with that figure rising significantly for key demographics such as millennials (77%) and parents of under-fives (85%). Of those that join in, more than half (56%) say they enjoy taking part in Halloween activities, although 43% admit that the cost of holding a party puts them off hosting.
How much people choose to spend also varies. A quarter of those who celebrated the season (25%) spent between £10-£25 on Halloween last year, while almost the same number (24%) spent less than £10. A not-insignificant 17% spent between £26 and £50.
Around one in seven (15%) spent at least some of that money on fancy dress, while 14% splashed out on decorations and 11% purchased special food and drink for the home. However, 40% of respondents bought sweets for trick-or-treaters, regardless of whether or not they celebrate Halloween themselves.
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