Unlimited Footwear Group has secured a new partnership with Lyle & Scott.
The new alliance will see UFG designing, producing and distributing all upcoming branded Lyle & Scott footwear collections throughout the EU, the UK, Switzerland, Scandinavia and the US.
UFG’s The Heritage Footwear Company division in Utrecht will manage the Lyle & Scott Footwear collections. It is planning to launch two collections a year at a mid-price level and will distribute Lyle & Scott footwear through its extensive international sales network.
“Lyle & Scott has a unique positioning in the market, a strong brand, known for its craftsmanship and heritage,” commented Bart van Helvoirt, ceo of Unlimited Footwear Group. “We are delighted to share the news of adding this great brand to our portfolio. UFG sees a very strong potential globally for Lyle & Scott footwear and aims to have the brand benefit from UFG’s 30+ years expertise and international network.
“We are looking forward to a great collaboration with the Lyle & Scott team for the further expansion and awareness of the Lyle & Scott brand.”
Ben Gunn, brand director at Lyle & Scott, continued: “Our partnership with UFG is a huge step forward for our brand, within footwear but also more generally. Our customer is passionate, be that about football, golf or the clothes they wear.
“Over the last 30 years, UFG has developed a truly global audience, working with some amazing brands in the footwear industry and we are hugely proud to have them as our partners.”
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