This ad will be closed automatically in X seconds.

UEFA reveals Euro 2020 brand identity

Tournament will be marking its 60th anniversary across 13 cities in Europe.

The brand identity for UEFA’s Euro 2020 has been revealed.

Marking its 60th anniversary, the tournament will take place across 13 cities in Europe.

These will include London, Munich, St Petersburg, Rome, Copenhagen, Amsterdam, Dublin and Brussels.

Wembley Stadium in London will host the semi finals and final in July 2020.

The new logo includes a bridge motif which will be incorporated into each host city’s logo. There will also be imagery including monuments, historic buildings and the stadium where the games will take place.

Creative agency Y&R worked with UEFA on the brand identity.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
Danilotopcalendars500x500
 
Football has proven its resilience in the world of calendars by kicking global pop favourite Taylor Swift off the top spot and turning the Danilo top 10 red....
WestfieldBFG500x500
 
The BFG can be seen peaking over a sign which says 'Have a gloriumptious Christmas' outside the Westfield shopping centre in White City....
CraftBuddyTikTokShop500x500
 
Craft Buddy has concluded a strong year with a significant accolade, winning the Home & Living Growth Award at the inaugural UK & Ireland TikTok Shop Awards....
Wolsey500x500
 
The prestigious achievement recognises the ongoing work, focus and commitment the business has across a wide range of criteria, including quality, sustainability and environmental responsibility....
MashaatChristmas500x500
 
Animaccord and Maurizio Distefano Licensing, which manages licensing for Masha and the Bear in Italy, have announced a series of initiatives designed to deepen the brand’s connection with Italian audiences....
NikeNFL500x500
 
Building on 12 years of successful collaboration as the exclusive provider of uniforms and sideline, practice and base layer apparel for all 32 NFL teams, Nike is poised to further elevate its partnership....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.