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UEFA reveals Euro 2020 brand identity

Tournament will be marking its 60th anniversary across 13 cities in Europe.

The brand identity for UEFA’s Euro 2020 has been revealed.

Marking its 60th anniversary, the tournament will take place across 13 cities in Europe.

These will include London, Munich, St Petersburg, Rome, Copenhagen, Amsterdam, Dublin and Brussels.

Wembley Stadium in London will host the semi finals and final in July 2020.

The new logo includes a bridge motif which will be incorporated into each host city’s logo. There will also be imagery including monuments, historic buildings and the stadium where the games will take place.

Creative agency Y&R worked with UEFA on the brand identity.

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