100 year old Californian brand teams with Don’t Call Me Jennyfer on new women’s apparel range.
Following the conclusion of a year-long festival celebrating its first hundred years, the UCLA brand has kicked off its next century with a special collection at French retail.
The new young women’s collection will be available exclusively through Don’t Call Me Jennyfer’s store locations in France, Southern Europe, Middle East and Northern Africa, as well as online.
It aims to offer a fresh take on classic campus silhouettes including crew sweatshirts and hoodies, tees and joggers.
“We are thrilled to have this upbeat and fresh UCLA collection launch in France,” commented Cynthia Holmes, director of UCLA Trademarks & Licensing. “With fantastic support from our European licensing agent, Plus Licens AB, and licensing partner, Stone Kids, this new UCLA collection, presented by Don’t Call Me Jennyfer, captures the energy and confidence of young women who are passionately and perpetually engaged with the world around them.”
Malin Jähde Holm, head of softlines and retail at Plus Licens, added: “We are very proud to represent the UCLA brand and happy to see this collection with Don’t Call Me Jennyfer encouraging young women to stand up for who they are.”
Meanwhile, David Mizrahi, president of Stone Kids, is “thrilled” to be working with UCLA. “We are thrilled to be working with UCLA, the brand that embodies youthful Californian spirit and celebrated sports and culture, and to support this collection launch through Don’t Call Me Jennyfer,” he said.
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