Agency will handle hit video games franchises in Europe and Asia.
Ubisoft has appointed IMG to be the first exclusive licensing agency for its blockbuster video games franchises, Assassin’s Creed and Tom Clancy’s Rainbow Six Siege in Europe and Asia.
With more than 100 million unique players and 16 games released over the past 10 years, Assassin’s Creed is an iconic brand with a robust licensing programme, which IMG will look to expand into new territories and categories.
Meanwhile, with more than 55 million players worldwide and 145 million hours of esports content watched since the launch of the first Rainbow Six Pro League four years ago, Tom Clancy’s Rainbow Six Siege shows an increasingly strong esports scene, with events organised every year around the world attracting huge viewership and fan engagement.
Categories being targeted for both Assassin’s Creed and Rainbow Six Siege consumer product licensing will initially include apparel, tech items, accessories, toys, home décor, stationery and experiences.
“Ubisoft is committed to enriching players’ lives with innovative games, and our global licensing programme plays a key role in extending the brand universe,” said François Tallec, director consumer products and partnerships at Ubisoft EMEA. “We are delighted to partner with IMG, experts in building brand loyalty among consumers, to grow our programme with a variety of original products enhancing the overall experience for our fans.”
Mickael Andreo, vp of licensing at IMG, continued: “Assassin’s Creed and Rainbow Six Siege are two of the world’s most popular game franchises, and we’re looking forward to leveraging our strengths in Asia and Europe to expand their licensed product offering.
“We are working with Ubisoft to develop an ambitious programme for avid fans of both franchises that will be aligned with the brands’ DNA and the growth of esports as a cultural phenomenon.”
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