Fans given the chance to win one of 40 pairs of tickets to Twickenham games.
Tyrrells has unveiled its ‘biggest ever’ on-pack promotion, teaming up with The RFU and offering a host of prizes.
Fans are in with the chance of winning one of 40 pairs of tickets to see England play at Twickenham, reports Talking Retail, while other prizes include 10,000 Gilbert England replica balls.
Each pack – including flavours such as Sea Salt & Cider Vinegar and Sweet Chilli & Red Pepper – features a code which can be used to redeem a potential prize on the Tyrrells website.
The initiative will run until December and is being back by a TV and video on demand ad campaign.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.