Company will act as the licensing agent for game sensation across the region.
Independent video games developer, Innersloth, and its global partner, Dual Wield Studios, have appointed Tycoon Enterprises as the licensing agent for Among Us across Latin America.
The deal grants Tycoon wide merchandising and promotional rights, with the company looking to capitalise on the game’s success in the region.
Indeed, Mexico and Brazil have amassed the largest player base outside the US, and ranking at number one and two on Facebook. Colombia, Argentina and Peru are also withing the top ten Facebook communities, while views and like on TikTok and Twitch are high across the region.
“This is probably one of the most anticipated and sought-after branded programmes ever, and the level of interest shown by the licensee and Retail community in Among Us is incredibly high,” commented Dalia Benbassat, head of corporate relations at Tycoon. “This kind of excitement comes like a breath of fresh air for the entire industry and reminds us of the important role that brands play in the path to recovery.
“We are delighted to be part of the Among Us Crew and look forward to the launch of our first lines of merchandise.”
Rowan Rowden, co-founder of Dual Wield Studio, added: “Fans of the game have shown us, through the engagement with the IP, that they are excited for us to take the crewmates to new worlds, and to grow our brand into other mediums beyond gaming.”
Combining social gameplay with horror humour and naïve visuals, Among Us hit a billion unique monthly players last November, the largest monthly user base of any game ever. Available on PC, mobile and Steam, it also recently launched on Nintendo Switch and will soon arrive on Xbox.
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