Turner India reveals collaboration with Indian fashion designer for special collection.
Turner’s popular Tuzki rabbit emoticon has inspired a new fashion collection, with Turner India collaborating with Indian fashion designer Manish Arora.
The range – which was launched as part of Manish’s fall/winter collection – is called Orange is the new Zen, and was unveiled at Paris Fashion Week.
The collection, including t-shirts, dresses, jackets, pants, sweatshirts and accessories like backpacks, pouches and clutch bags, will be widely promoted and available for sale across Manish Arora Fashion stores in China – Tuzki’s home country – before bringing it to the Indian market.
According to Manish, the range is a story of Tuzki’s day in Paris where the character is seen meditating below the Eiffel Tower, chilling in his room with a glass of wine and watching nature from the window.
“It feels great to partner with an iconic brand like Tuzki,” commented Manish. “This unique collection was inspired by this special rabbit. He personifies a composed, relaxed yet a cool lifestyle, one that is similar to mine.”
Clement Schwebig, Turner Asia Pacific’s chief financial officer and svp of business development, licensing and China, added: “It’s an exciting time for us, with two powerhouse brands coming together to showcase Tuzki to a new audience of fans.
“Paris Fashion Week serves as the perfect international platform to unveil a first glimpse of Manish’s Tuzki-inspired collection.”
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