License Connection and MJA Licensing now on board with brand for territories.
TSBA Group has strengthened the licensing opportunities in Europe, with new appointments in Benelux and France for Transport for London.
License Connection has been appointed to act as the licensing agent for the brand in Benelux, while MJA Licensing will handle France.
The new partnerships will see both agencies working closely with retailers and licensees to build new licensing opportunities in all product areas, with a focus on clothing, home accessories and stationery for TfL across the region.
“License Connection and MJA Licensing both bring with them a wealth of experience and contacts which will allow us to develop new opportunities for local licensees and grow our business in these key markets,” said Richard Woolf, international licensing director at TSBA. “Arguably the world’s most famous transport system, TfL has a fantastic design heritage, with instantly recognisable logos, art and vehicles.
“This iconic brand is admired across all generations and we are excited to see how it will take off in other European countries.”
Julie Dixon, head of customer information design and partnerships at Transport for London, added: “London’s transport network is recognised the world over and has been a symbol of the city for over 150 years.
“These new partnerships will help promote our brand in new territories, while helping to generate vital funds for reinvestment for the benefit of all of our customers.”
The news follows on from TfL’s win at the Brand & Lifestyle Licensing Awards last week. The collaboration with adidas won the Best Brand Licensed Fashion Range category at last week’s awards ceremony.
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