Fans invited to choose which one of three designs goes into production.
Following on from the success of its Miffy Christmas jumper in 2015, TruffleShuffle is launching another for this year – and is letting fans choose which design makes it into production.
The etailer is running a vote on its website, giving Miffy fans the opportunity to pick their favourite from three selected designs.
The most popular design will launch in September, ready for the festive season, and will be exclusively available on www.truffleshuffle.com.
TruffleShuffle’s Claire Wood told The Source: “After the success of our first Miffy Christmas Jumper which was launched in 2015, we couldn’t resist launching a new one for 2016.
“The only problem was, we really struggled to pick our favourite design to go into production with so we figured who better to help us choose than Miffy fans themselves.
“Working with the lovely Highlight PR who look after Miffy’s social accounts, we whittled it down to our final three and put it to the vote, sharing it on both the TruffleShuffle and Miffy social pages.”
Claire added: “So far design A is leading with over 100 votes, but design B is a close second and with a week to go, we’re looking forward to seeing which makes the final cut.”
Alicia Davenport from DRi Licensing, which handles licensing for Miffy in the UK, added: “After the huge success of TruffleShuffle’s Christmas jumper last year, it’s great news that another is on the way and that her fans will actually have a say in this year’s design.
“Once the epitome of bad taste, kitsch Christmas jumpers are now right on trend and Miffy’s cute simple style is the perfect fit for the festive season.”
