US apparel and sportswear brand, True Religion is entering the homewares market from January 2024.
The brand has partnered with New York-based ENVOGUE for a collection of True Religion-branded products for the bed, bath, living room and kitchen.
Products under licence include bedding sheets and comforters, decorative pillows, bath and area rugs, and towels; desk and bath organisation products; and kitchen mitts, aprons, table linens and mats.
The collection will be sold through True Religion’s own stores and website, as well as at major retailers in the US and Canada.
“Our licensed partners have been instrumental in helping us realise True Religion’s potential as a full lifestyle brand,” commented Michael Buckley, ceo at True Religion. “We are very excited to partner with ENVOGUE to enter the home market for the first time. ENVOGUE’s deep relationships within the industry, extensive expertise across a wide range of home categories, and in-house design team that really understands True Religion’s DNA make them the perfect partner for us.”
Nidhi Jain, ceo at ENVOGUE, continued: “We are thrilled to combine our expertise in the home market with True Religion’s unique iconography. We look forward to bringing to life True Religion’s brand heritage and one of a kind aesthetics across an exciting array of home products.”
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