True and the Rainbow Kingdom adds new costume partners for Halloween

Guru Studio is gearing up for Halloween, rolling out a range of new True and the Rainbow Kingdom costumes with key new partners Spirit Halloween, Studio Halloween and Fun.com.

The three licensees have designed and manufactured an exclusive line of costumes inspired by the series, featuring characters such as True, Bartleby, Zee and a ride-along Cumulo set.

The costumes are available at Spirit Halloween’s 1,425 locations across the US and Canada, as well as online on Amazon, Fun.com and HalloweenCostumes.com.

“Every Halloween we see entire families dress up as their favourite True characters and our costumes have sold out three years in a row,” said Jonathan Abraham, vp of sales and business development at Guru Studio. “This year we’ve expanded our offering with some amazing partners and are excited to bring more ways for families to get into the Halloween spirit.”

The announcement comes as the brand continues to expand its consumer products programme, with toys set to hit shelves this autumn in select markets. Other partners already on board include Chouette (storybooks), Bendon (activity books) and Aurora World (plush).

Outside of North America, bRAND-WARD is handling L&M in the UK and Europe with previously announced deals including Smiffys for character costumes.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
B&LLAs2025500x500
 
The event will take place on Thursday 24 April at the Royal Lancaster London, where the assembled audience of retailers, licensees, brand owners and industry executives will celebrate the achievements of the 219 finalists across 22 categories, as well as witnessing the crowning of this year's Brand Ambassador....
BeanstalkJuliusK9500x500
 
Beanstalk will look to leverage JULIUS-K9's strong brand equity to extend its offering into key categories across the UK and Europe including pet food, vitamins, bedding, cages and travel products....
BobMarleyfragrance500x500
 
"This collection is a tribute to our legacy and how we continue to inspire people, creating a sense of calm and togetherness that lasts across generations."...
BrandLicensingForDummies500x500
 
Available from 19 May in print and digital formats, the book - written by Steven Ekstract and Stu Seltzer - is aiming to become an essential resource for anyone looking to understand, enter or expand within the fast growing world of licensing....
PeterRabbitWildBrainCPLG500x500
 
Under the agreement, WildBrain CPLG will manage the consumer products programme rights across merchandise, promotions, digital and experiences....
GrindClueless500x500
 
Coffee company, Grind has unveiled its latest limited edition collection, teaming with Paramount Pictures' Clueless to commemorate the film's 30th anniversary and the launch of Clueless, The Musical in London's West End....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.