Dreamtex, Zag Toys and Jazwares all pledge support as sponsors of London to Paris challenge.
The sponsorship for The Light Fund London to Paris Row is continuing to grow at a healthy rate – with a further three companies being confirmed.
Dreamtex will be sponsoring the Sleep Package and supplying the crew with sleeping bags, while Zag Toys will have its logo emblazoned on the rowing t-shirts and splash jackets.
In addition, Jazwares will be sponsoring the music to help keep the rhythm in the boat.
The trio join Brand Licensing Europe, H&A and Character World, all confirmed as sponsors of the challenge earlier this week.
“The licensing industry has a great track record of getting behind big events in the name of charity,” said Rob Corney, group md of Bulldog Licensing and the man in charge of organising the row. “From swimming round Malta to huge cycling and running feats, companies and individuals across the business are eager to give back to the wider community.
“I’m delighted to see that the row is no different and we have been inundated with messages of support and sponsorship requests. The London 2 Paris is an enormous undertaking, both physically and mentally, and the backing of the industry means a huge amount to all involved.”
Further sponsors are due to be unveiled soon. Interested parties should contact Rob for full details on robc@bulldog-licensing.com or call 020 8325 5455.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.
