Trevco is expanding further into the UK with its acquisition of print on demand manufacturer, Mandarin International Brands.
The acquisition means that MIB’s 130-strong team will replicate Trevco’s US ecommerce model in the UK and Europe.
MIB is a key player in offering ecommerce solutions to licensed IP including turn-key fully integrated product design, photography, marketing, sourcing, manufacturing, decorating, warehousing and fulfillment.
Trevco will now leverage its proprietary ‘T-Commerce’ technology and digital advertising technologies to scale Mandarin’s UK and European footprint across DTC and wholesale ecommerce channels.
The acquisition will also enable Trevco’s ecommerce direct to consumer brand webstore offering to span globally.
Trevco will further invest $10m into the UK and Central Europe over the next 24 months, expanding its apparel and non-apparel print on demand capabilities.
This will give UK and European-based licensed IP and customers access to nearly 1,200 new print on demand product types across fashion, home, drinkware and accessories. Trevco will also offer its premium brands, SuburbanRiot and Popfunk, to UK and European customers.
“After getting to know the management team at Mandarin, and spending time in London, the UK and Europe, it became clear that ecommerce was on the precipice of exploding, just like it did here in the USA five years ago,” commented Trevor George, ceo of Trevco. “It’s like déjà vu for us at Trevco. We’ve seen ecommerce evolve in the licensed space; we created the playbook of how to win, and we are excited to repeat in the UK and Europe.”
Trevco’s UK and Europe division will be run by the existing UK-based directors, Matthew Mackay and Stephen Nelson.
They commented: “Trevco’s acquisition is very exciting for all associated with Mandarin, especially our licensed partners. It’s going to accelerate our growth in both existing and new sales channels, while adding significant new dimensions to our vertically integrated group.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
