BBC Studios teams with Trends UK to create electronic learning toys for preschool brand.
BBC Studios and Trends UK have teamed up to create electronic learning toys for Hey Duggee.
The new range will include a Hey Duggee-themed learning tablet and flip-up phone featuring Duggee and his squirrel friends: Tag, Betty, Roly, Happy and Norrie. Launching in spring 2020, the toys will have an educational element, developing communication skills and helping children to recognise colours, numbers, shapes and letters.
“Trends UK is a brilliant addition for Hey Duggee and the perfect fit for the brand,” said Julie Kekwick, senior licensing manager at BBC Studios.
Lindsay Hardy, marketing director at Trends UK, added: “Hey Duggee electronic learning toys will have fun and educational appeal at their heart. The range will inspire children to have a go and try new learning tasks with lots of laughter along the way, just like the show.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.
