Asembl is celebrating Hasbro’s Transformers franchise with a limited edition line of two new health and fitness supplement flavours from Onest Health.
Available now in over 350 retailers in Australia, as well as retail stores across the US, the two special flavours, Decepticons Dark Fusion and Autobots Raspberry, aim to capture the brand’s iconic rivalry and Energon lore.
Specially created for Onest Health’s Hyperload: Explosive Pre-Workout, Hyperburn: Thermogenic Fat Burner and Hyperform: Sugar Free Energy + Nootropic Ready to Drink can product range, the Transformers-branded supplement collection is the first to launch in Australia and the US for the franchise.
“This strategic collaboration, brought to us by Asembl, seamlessly blends the worlds of health, wellness and performance with the excitement, nostalgia and universal appeal of the Transformers universe,” commented Ryan Spiteri, md at Onest Health. “The campaign introduces a limited edition Transformers-themed supplement collection that will captivate fans and consumers alike.
“Through a meticulously crafted, immersive marketing strategy, this collection aims to engage fans, drive significant brand awareness and boost sales across all channels.”
Justin Watson, md at Asembl, added: “Celebrate the iconic global franchise that is Transformers and get ready to reinvigorate your health and fitness with Onest Health. We are beyond pleased to broker this deal on behalf of Hasbro – not only is it our first deal to date with the Transformers franchise but it has given us the wonderful opportunity to work with the incredible team at Onest Health for the first time.”
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