Rockpool Licensing on board to grow opportunities in consumer products.
Rockpool Licensing continues to add to its portfolio – signing up Tractor Ted following its commercial partnership with Nickelodeon UK.
The agency – headed up by Vickie O’Malley – will be exploring opportunities across all categories from publishing to toys, apparel, homewares, stationery, food and promotion.
The deal follows on from the commercial partnership with Nickelodeon UK, which sees Tractor Ted clips aired on Nick Jr and Nick Jr Too, as well as featured on nickjr.co.uk.
Demand from preschool fans and their parents has resulted in a strong range of Tractor Ted products including apparel, toys, lunch bags and bottles, stationery, partyware and bedding.
All have been developed in-house and are sold through non-traditional distribution including county shows, garden centres and via the Tractor Ted website.
“The time is right to appoint licensee partners and bring Tractor Ted to mainstream retail,” said Vickie O’Malley, Rockpool Licensing’s md.
“The opportunity for this well-loved and proven property in the broader marketplace, while still being able to tap into the extraordinary depth of the established non-traditional distribution base, is clearly very appealing.”
Alexandra Heard, creative and sales director for Tractor Ted, added: “We feel the time is absolutely right to explore opportunities for licensing product across all categories of product and promotion. It’s an exciting time for the little green tractor and we’re delighted to be working with Vickie to take the business to the next level.”
