Retailer getting behind launch of new toy line for Rogue One: A Star Wars Story.
Toys R Us is planning midnight openings across a number of its stores to capitalise on the launch of the toy line for Rogue One: A Star Wars Story.
The eagerly anticipated movie is due to hit cinemas on December 14, and is the first Star Wars standalone film.
The toy retailer is already counting down to the toy launch online, and is aiming to be a destination for Star Wars fans.
Some of the products will only be available at Toys R Us.
Five stores will open at 12.01am on Friday September 30 – Brent Cross, Warrington, Bristol, Oldbury and Glasgow Helen Street – and will be hosting special midnight opening celebrations.
The first 75 customers to line up at midnight at each of the stores will receive Star Wars giveaways, including a limited edition t-shirt and poster. They will also have the chance to be among the first to purchase exclusive Star Wars merchandise in dedicated front of store feature shops.
However, there will be a limit of one of each item per customer, due to the expected high demand.
The retailer has set up a social media hashtag for the event – #GoRogueatToysRUs – which fans can follow for updates and further information.
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